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Homes sweet homes
‘So long as people need a home to come back to at the end of the day, there’ll be a market for property.’ So declares Grandpa, the canny old hero of our first ever 60 sec TV commercial.
Directed by Nigel Cole of Calendar Girls fame, it used humour and subtle characterization to dramatise the proposition we developed for Inside Track, the property investment company: You can’t beat bricks and mortar. Then we amplified it with DM and 48-sheet posters.
Meanwhile, Inside Track wanted to ensure the continuing loyalty of their most active and profitable members. So we mailed each VIP customer a handsome presentation box containing a Blackberry, pre-loaded with the direct contact number of the company’s charismatic chairman, Jim Moore.