Winning back the Trust

As The National Trust entered the 21st Century, what did it really mean to its many different customers? After an extensive process of discussion and consultation, we provided our proprietary Brand Signature service. This identifies the true essence of a brand, based on customer attitudes.

After distilling the research, we presented the National Trust Brand signature to an extremely positive reaction and created an internal communication tool for integrated marketing communications.

Marketing staff across the organisation described how inspired and empowered they felt. The Trust’s advertising agencies judged it an enormous help.